We believe that free enterprise provides the optimal basis for morality and for humane professional and economic development. We are convinced that the intention to do one’s best for a company is more important than any specific knowledge or ability.

CHHotel is currently developing a variety of projects in many cities. Long term we foresee the efficient and profitable management of properties throughout Europe while retaining the center of our activities in Switzerland.

Our concept is based primarily on the following points:

• The ideas of the Managing Director as well as the objectives, principles, and the resulting decisions;
• A realistic view, which meets the demands of the marketplace while respecting the character of the buildings and properties.

We want to build a positive reputation in Switzerland and throughout Europe by providing quality services and by tailoring of our offers to meet client needs.

Our company wants to promote tourism, and to accomplish this through the following channels:

• Lease, rental and management of companies in the hotel industry;
• Consulting and planning for hotels, restaurants and affiliated companies;
• Brokering, purchase and sale of various properties, licenses, franchise agreements and management agreements

Our goal is to make realistic, feasible and financially viable ideas a reality, so that:

1. Hotels operated by CHHotel rise to become one of the top in their category;
2. Prudent management policies are applied through qualified personnel to hold costs as low as possible;
3. This CHHotel-led hotel type can be spread progressively across Europe;
4. CHHotel as a consulting and management company expands its capacity to support other hospitality projects.

Our aim is to create a feasible, realistic and financially sustainable concept that will :

1. to elevate, as often as possible, the hotel, managed by CHHotel, to the first rank of hotels in its category.
2. apply a rigorous management approach, satisfied with qualified staff and keeping costs to a minimum.
3. to gradually multiply this type of hotel represented by CHHotel throughout Europe.
4. to profile CHHotel as a consulting and management company for other hotel projects.

We believe personnel policy is an important instrument of corporate governance, which should encourage our management staff to embrace their responsibilities. This policy includes various themes, including the principles of our personnel policy, staff planning and selection, preparation of job descriptions, wages and social policy, education and training, leadership, and decisions taken to meet the demands of specific situations.

Our marketing policy is the foreign policy of our company. Through marketing we show our intention to provide the designated services…

• At the right time, the right place, at the right price;
• Of the most appropriate tailor-made kind;
• Through effective and targeted advertising and salesmanship;
• To achieve returns which ensure the long-term existence of the company. 

We share the opinion that sees marketing as one of the main fibers of the RED THREAD that signifies the general orientation of a company.

The aim of this policy is to provide structure to the purchasing and service delivery process that makes them profitable in the short- and long-term.

The desirability and quality of our sales and services determine the future of our company. We therefore devote special attention to these endeavors.

The objectives of our financial policy, its principles, and the procedures necessary for its realization will help to ensure the progress of our company.

In this pursuit CHHotel company decisions should be based on the written policies of the owners and the management budget.